When Virgin Media contacted me to find out how I use the internet to consume fashion, it really got me thinking. My hours spent browsing the racks at Black White Denim had been the first time in ages that I had devoted a block of time to browsing new season looks in person. Rather, nearly all of my most recent purchases have been snapped up online.
For someone who loves to shop and who could (and has!) quite easily whiled away a day just window shopping, this might be quite surprising. However, in a period where I have got lots of different things pulling on my time, online shopping means that I can still update my wardrobe even if I haven't got time to browse the boutique racks.
I honestly can't imagine shopping now without the internet. From the very beginning of a season, the internet allows me to draw style inspiration from far and wide, whether it be by watching live streams of fashion shows or collating looks that I love on Pinterest. After many years of purchasing lots of random items, in recent years I have made much more of an effort to think about what pieces I need to add to my closet to make it work better for me. Doing this before purchasing results in less items languishing unloved at the back of my closet and more items that I love and get lots of wear out of.
Here are some of the items which I am currently coveting on Pinterest.
When I first started using Pinterest it had more than a bit of novelty value for me, but as I added things to my boards and followed more people, I began to find it a really useful tool to not only plan my new season purchases, but also to discover ways of refreshing my existing pieces.
Once I have settled on the pieces that I need to add to my closet, I love it when I find an independent boutique which manages to translate some of the in-store experience into an online offering. Black White Denim is a prime example of this. My first purchases from them were via their website. When I was lucky enough to get to visit the store, I was able to get the full Black White Denim experience. For me, the experiences are complementary, with the website meaning that I can still purchase some of Jo's brilliant edit, even if I can't make the trip to Wilmslow.
So, how do you get your fashion fix? Are you still wedded to browsing the racks of your local boutique, or have you swapped the physical retail space for online stores? Or like me, do you like to have the best of both worlds?!
Fine print: This post is sponsored by Virgin Media.